The main and ultimate goal of Vacation Inn management team is to develop and provide unique tourist products. Our product is a matchless combination of the best business approaches, modern international trends in the hospitality industry and our innovative techniques and know-how.

Achieving our main goal while strictly adhering to our corporate core values guarantees and secures the quality of our marketing strategy.

We always consider as our priority the relation between our guests and the tourist product, we offer. In order to facilitate and upgrade these relations, Vacation Inn management team zealously sets the following long-term goals and commitments:

To constantly review and adapt to the specific features and requirements of our target market segments: corporate guests, business guests, accompanied by their families, or individual guests• To apply a personalized approach to the marketing environment particulars – development and updating of the strategy for communication with our competitors, partners and the sectors which constitute our target markets on both national and international level.

To develop and sustain a positive image of a well-established trademark. We are constantly increasing our promotion means and channels and are actively involved and participating in exhibitions and trade fairs in the fields of hospitality industry. To develop and enhance our hotel structure, paying attention to each type of services offered – business, accommodation, food and beverage, entertainment, sport, recreation, wellness, etc.

To ensure invariable high standards of the hotel facilities in compliance with out category, the modern trends in the hospitality industry and the related sectors.

To contribute in all times to our hotel team’s zest for personal development, training and high motivation.

To revise regularly our goals, their integrity, the actual results achieved and to update these in accordance with the changing environment.